Minimalist Yet Classy
This identity had to reflect sophistication at first glance, represent the personality of the brand and communicate what One Rooftop stands for to people even before getting the full experience.
Rooftop Gold
#cb8d3b
Rooftop Brown
#9a6502
White
#fff
Rooftop Grey
#e7e6e8
Rooftop Black
#221E20
Black
#000
The Solution
We wanted the brand identity to prompt any potential visitor to visualize possibilities of their own unique experience before stepping into the space.
Bringing
Luxury to Life
Thus, an equally fitting identity was needed. This identity had to reflect sophistication at first glance, represent the personality of the brand and communicate what One Rooftop stands for to people even before getting the full experience.
A combination of abstract illustrations, the number one and a building with a rooftop space came together to form a sophisticated and striking identity for One Rooftop.
We didn't lean too heavily on the
Japanese theme of sushi, however
we did pay subtle homage to it.
A visual identity that perfectly aligned with its positioning was needed to successfully launch One Rooftop as the go to place for fine dining in Douala, and we achieved that flawlessly.
The final result was a refreshed brand identity that gave life to the high-end impression of being in One Rooftop Bar & Lounge.
Fine Dining
Douala
